UPSA - United Professional Sales Association: About UPSA

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The United Professional Sales Association (UPSA) is a non-profit 501(c)6 trade association headquartered in Washington DC.

We have shouldered the burden to address the key issues facing the sales profession by managing and distributing the world's only commonly accepted and universally functional definition of what selling is, how focusing on the buyer is attained, how selling interfaces with other professions, and how salespeople maintain effectiveness and results. We freely circulate the universal selling framework to those individuals and companies interested in understanding these universal tenets of professional selling. These tenets have been developed by sales professionals, for sales professionals since 1999 and we welcome your input.

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Who has leveraged the universal selling framework? More than 4,000 people in 19 different countries have downloaded and incorporated the freely available and universal selling standards into their custom sales processes. As thought-leaders for selling standards, we strive to help those within the profession and with a vested interest in the profession. Therefore, the universal selling framework has been valuable to:

Professional buyers,
Purchasing professionals,
Sales professionals,
HR hiring professionals, and
Sales management.

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Everything We Do is Inclusive. Bringing together diverse interests from across the globe requires a well-thought and open approach. We have created and organized the following documentation and groups to lead the profession into the future.

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Have a Question? Reach out for us.