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The sales profession is obviously a very people-oriented profession. Because there are human emotions, feelings, and beliefs involved in a setting of a transaction, these complexities are compounded.

In order to rise to the challenge of meeting these complexities, the sales profession has spurred the development of training approaches, selling systems, and selling methodologies in the overall sales process in order to support and understand this complex profession. These approaches, systems, and methodologies are tactically focused on implementing proven and documented approaches to selling, but they fall short in defining the entire profession and its entire complex system of human emotion, global economy, and necessary knowledge needed to succeed.

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The standards program for individuals. Certification bestows a designation (letters after your name). The UPSA certification confirms individuals understand the knowledge, skills, and abilities required to sell.


Ethical Code
A specialized and specific code and formal statement of a salesperson's minimally acceptable values of conduct concerning the buyer-seller relationship.



The UPSA compliance program certifies that a technology (defined by UPSA as in-house training programs, franchise sales training, or any other professional selling enablers) demonstrate adherence to the UPSA standard.

The UPSA program for organizations and degree-granting colleges and universities certifying the organization provides services of a reasonably good quality, so that the public can trust in the quality of its sales training.
Standard (stndrd).
An acknowledged measure of comparison for quantitative or qualitative value; a criterion.
The freely available, globally accepted, and universally functional selling framework designed to help individuals customize their own unique sales process while serving as the only testable material for certification.
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